The Wren Difference

Overview

My first branded content campaign for Wren Kitchens which featured a rap written and performed by an employee Ryan Beechham A.K.A. ‘Civil’ that highlights the ‘The Wren Difference’ and how they are different from their competitors.

The rap video, which was originally written and performed for Wren Kitchens’ end of year talent show at a Christmas party in their Croydon showroom, was picked up by Richard Walker, Wrens Marketing director and was given the star treatment when they decided to turn it into a rap video.

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Finding the right director

I worked closely with Ryan, and approached up and coming Rap Video director Dir.lx (Lex) who has worked with grime artists such and JHus, Dave and Stormzy to create a fun and engaging promo, showing Ryan at home in his ‘Crib’ – a retail showroom rapping about the quality of their kitchens.

The music video was promoted online on social channels to engage and attract a younger audience who may be considering a kitchen purchase; it was also used internally to inform employees about the Wren Kitchens positioning, messaging and competitive advantage.

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Behind the Scenes

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