One Beat Ahead – Drench

Category
Content, Games
About This Project

To drive stand out in a very cluttered on-the-go water bottle market, we made a splash with an Augmented Reality game for drench. The first of its kind in this sector. Triggered by the on-pack ‘Clever Goldfish’, the online game allowed consumers to play out the brand proposition of simple, memorable, amusing and radical to win health-focused prizes.

Results: As well as working with the TVC below, the game also drove physical interaction with the product, surpassing redemption targets by 7.4% | Agency: Elvis