#Europeanloveaffair – Lufthansa

60 Second Social Film

UK Summer Online Campaign

The Brief

In these divided times, how do you convince our audience that Europe is still a desirable travel destination?

 

Lufthansa wanted a campaign that would encourage UK millennials, one of Lufthansa’s most important audiences and markets, to explore all that Europe has to offer.

We partnered with Tinder to win a date with our European single

The Idea

We partnered with Tinder to offer a date with a difference and spark a European love affair. Through the dating app, UK singles were given the opportunity to swipe right on our specially selected European singleton.

Entrants could win an all-expenses paid date,  all they had to do was  send their best chat up lines and photos to woo our European love seekers. The final winning couple went on luxury 3 day break to Budapest, one of Lufthansa’s top 120 European destinations.

We created a short film, following one of the winning couples on their date.

We saw Martha from Poland and John from Liverpool, go on a journey, learning about each other, the city, sampling local cuisine,  and finally sharing a romantic kiss.

The film combines a sense of adventure, drama and romance of travel and embodying Lufthansa’s core brand essence of “enriching travel experiences.”

Competition Entry & Data Capture

The Results

The campaign was a success and helped our audience fall in love with Europe, again.

 

This was clear from the  750k impressions and 250k video views on Facebook, with an outstanding engagement rate of 33.5%. The results were equally impressive on Instagram, where we generated 1.8m impressions and 250k video views. On tinder, we saw 47k engagements with 7% of our audience swiping right – smashing industry benchmarks.

… and did romance continue to Blossom for Martha and John? watch this space!